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Sometimes I have an idea and will free write to see where it takes me. Most of the time, I’m facing a deadline and don’t have time to waste, or the project is too big, and unless I plan it carefully, I could easily lose control.
I may or may not start with a title. But I usually plug in something, even if I know it’s likely to change. Often, as I write, I realize that a particular phrase turns up often, and I suspect it could work as the final title. In that case, I pop back up to the top of the document and either replace the working title or add my new idea below it.