You can see just how important it is these days to be online, so let’s get going. The most obvious way to “go digital” is with a website. Early websites weren’t much more than online brochures that described the who, what and where.
Today’s websites can do much more. Your site can help people do research, chat with experts, read customer reviews, watch videos, buy things, track orders – and much, much more. If you decide that a website makes sense for you, the key is to think about what your site actually needs to do in order to support your business goals.